Some key take aways from the Cambridge Analytica "event"...
Cambridge bought data from Facebook, the onus is on Facebook to only sell what their customers/privacy agreements allow.
Ask yourself, who is benefiting from this public blow-back?
Cambridge's leadership team needs a communications capability transplant, give Rob Weinhold over at the Fallston Group a call, stat!
Many entities are looking at what was brought to light about Cambridge as an indicator of a much larger problem/concern related to consumer data protection, that is a good thing. This is not so much a Cambridge problem as an industry problem.
Want an easy, visual sense of real-time 3rd party data sharing?
Install "Lightbeam" in your Firefox browser, let it run and watch the 3rd party data exchanges (since 12 APR 2018 I've visited 285 sites and they've shared my data with thousands of other sites), many of these sites, I've "opted out" of data sharing, tracking, etc....but the "sharing" continues none the less.
Granted no one seems to like what Cambridge (and other company's) do or are doing with our data, but, when you opted in by not reading the privacy agreement, this is what you get.
Caveat Emptor -- the principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made, sage advice.
Chris Wylie of Cambridge Analytica
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